The Art of Balancing Life and LinkedIn Success

Are you ready to level up your presence on social media (specifically on LinkedIn)?

It's essential to craft a narrative that speaks to who you are and what you do. This doesn't have to be a daunting task, however. With the right strategies, you can create a powerful presence that will help you stand out. One of the most important steps is to craft a narrative (or content pillars) that speaks to who you are and what problem you solve. This means going beyond the traditional resume speak and instead focusing on how to tell your story in a way that resonates with your audience. Additionally, you'll want to use keywords that will make it easier for people to find you when they search for you or topics related to what you do. Once you have your narrative and content pillars solidified, you'll also want to focus on engaging with other people on social media. Making a conscious effort to comment on other people's posts, liking and sharing content, and starting conversations with other people can help you build relationships and get your message out there.

Remember, it's important to have a balance between promoting yourself and having fun. You don't want to get stuck in an echo chamber where you and others in your industry are all saying the same thing. 

Instead, try to mix it up by talking about other topics that might interest your audience, and don't be afraid to have a little fun with your posts. 

Here Are Some Actionable Steps for Balancing Life and LinkedIn 

1. Set Boundaries: It’s important to set boundaries when it comes to your time on LinkedIn. Decide how much time you are willing to invest each day and stick to it. "Time blocking" parts of your day each week to focus on creating or writing is also powerful. This will help you balance your life and professional goals.

2. Create a Content Calendar: When it comes to content creation, planning out your content calendar in advance will help you stay organized and on track. Planning out your content will also help you stay focused and on top of your content creation goals.

3. Use the Mobile App: The mobile app has several features that are not available on the desktop version. For example, you can record a video of yourself and add it to your profile. This is a great way to stand out from the crowd and show off your personality.

4. Leverage Opportunities: Take advantage of any opportunities that come your way to create content. If you’re attending or speaking at an event, make sure to capture all the moments so you can use them for content later. If you're a guest on a podcast, ask to record too! You can create content from the raw footage. If you have your own podcast, repurpose it into other formats, such as emails, blogs, newsletters, videos, etc., and deliver valuable micro-content to your audience.

5. Don’t Fear Failure: Many successful people have learned to “Embrace the ‘F’ word” meaning “Failure,” and use it as a stepping stone to success. Uploading average content or videos is better than no content and no awareness. Keep in mind that you'll be learning throughout this process, and growth is inevitable with consistency.

By following these steps, you can create a powerful presence on social media that will make you stand out and help you connect with more people. Give it a try and see what kind of results you can get!

This article was based on a podcast episode of Entrepreneurs Circle with Erik Cabral

Listen to the full episode here: E259: Level Up Your LinkedIn Profile with Donna Serdula